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Research |
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The Custom Publishing Council conducts exclusive research studies measuring the latest trends and best practices within the industry. Below are just a few of the research reports conducted by the CPC over the past few years. Complete research is available to the media and to members of the CPC in the Members' Only section.
 Become a member today and gain full access to the following reports.
| Roper Research |
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The State of the Industry 2005: This report presents the results of a study conducted in the summer of 2005 by Roper Public Affairs for the Custom Publishing Council (CPC). The objective of the research project was to investigate Americans' attitudes toward and usage of custom publications, documenting the effectiveness and value of custom publishing for its sponsors. |
| Custom Publishing Effectiveness |
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How do custom publications impact readers? Why are companies creating custom publications? And why are an increasing number of companies buying ads in custom publications? Before you plan your next custom strategy, check out what we've found. |
| Spending on Custom Publishing |
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Looking to justify a budget increase? This must-read research explains what's being spent by whom on what, and forecasts how the future will impact spending levels. |
| Marketing Directors' Survey |
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What do corporate marketers think about custom publishing? How do custom publications fit in the marketing mix? This research answers these questions and more, from the perspective of those buying custom publishing — marketing directors. |
| Compensation in Custom Publishing |
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For corporate marketers involved in custom publishing, read this research to find out compensation by title, by region and by company size Learn also the metrics on the productivity of professionals responsible for their company's custom publishing. |
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| CONFERENCE HIGHLIGHTS |
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View our slide show of Custom Content Conference participants volunteering at Habitat for Humanity.
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| UPCOMING EVENTS |
2008 Meeting Dates
Los Angeles, July 24-25, Sofitel Hotel
Pearl Awards in New York
Thursday, November 13, 2008
Membership Meeting: November 14, 2008
Please contact the CPC today for further information.
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