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Client: Southwest Airlines
Circulation: 500,000
Frequency: Monthly
Target:
Passengers who fly Southwest Airlines
Client Objective/s:
- Southwest wants Spirit to reinforce the brand and enhance the in-flight experience.
Execution:
The magazine reinforces the brand by delivering on three key watchwords: simple, useful and fun (words that could also describe the client). Spirit makes flying more enjoyable by providing a viable entertainment option for passengers.
Results:
Surveys and letters reveal that readers appreciate the magazine’s story selection and presentation, and the wholehearted tone. Spirit has also been honored with 13 awards in the first two years since Pace assumed production of the magazine in 2007.
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