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Client: Los Angeles Police Protective League (LAPPL)
Circulation: 20,000
Frequency: Monthly
Target:
Active and retired members of the Los Angeles Police Protective League
Client Objective/s:
- To disseminate information, such as benefits information, retirement notifications and divisional news to its readership
- To reflect the opinions of the LAPPL on various political and legal issues and membership
- To show the diversity of the Los Angeles Police Department (LAPD) and its officers
- To create a community within the LAPPL
Execution:
Specific sections have been created during the publication’s lifespan to meet client objectives. Two examples are, a monthly section highlighting each Division of the LAPD authored by their members, and a monthly article written by Trade News International, Inc. staff, titled “Beyond the Badge,” which highlights the accomplishments of officers and/or groups within LAPPL who volunteer their time to serve their fellow officers or the public.
Results:
The Thin Blue Line is truly a publication that meets the needs of its readership and creates affinity within the association membership. The publication is well known nationally in the law enforcement community because of its timeliness, its quality information, and the variety of editorial content presented.
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