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  b.spirit!
 
 
PUBLICATION
  b.spirit!
CLIENT
  Brussels Airlines
dot PUBLISHER
  Ink Publishing
   

Client: Brussels Airlines

Circulation: 400,000 readers per issue

Frequency: Bimonthly

Target:

Business and high-end travelers.

Client Objective/s:

  • To excite passengers about travel to and in Africa.

Execution:

The trilingual publication (features appear in English, French and Dutch) has since its launch in January 2006 featured exclusive interviews with high-profile individuals such as Senegalese legend Youssou N’Dour and Kenyan Noble Peace Prize winner Wangari Maathai. Travel and topical features are written and illustrated by award-winning writers and photographers. In 2007, we introduced a dedicated city guide section to provide readers with indispensable and regularly updated information on the destination they are flying to.

Results:

b.spirit! keeps readers excited and informed about travel across the airline’s network and inspire them to book again with Brussels Airlines.

 

 

 
   
The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
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