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PUBLICATION |
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Office Line and TEN (Technology Executive News)
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CLIENT |
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United Stationers
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PUBLISHER |
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GLC
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Client: United Stationers
Circulation:
Frequency: Bi-monthly
Target:
OfficeLine, which focuses on office products dealers and TEN, which focuses on technology-focused dealers, also serve as highly targeted advertising vehicles for office products companies who wish to reach these key decision makers, 92 percent of whom are owners or principals of their independent dealership.
Client Objective/s:
Execution:
OfficeLine and TEN magazines are the exclusive relationship management and loyalty communication vehicles for United Stationer’s dealers. The mission of the two magazines has always been to bring United Stationers’ independent dealer readers insights and ideas on how to manage and build their businesses, improve the productivity of their operations, strengthen customer relationships, increase sales and profitability, and compete and succeed at all levels in their marketplace.
Results:
GLC collaborated with United Stationers to re-launch the magazines, incorporating many significant changes. The magazines have been completely re-imagined with a new reader-friendly style and a new focus on the challenges the readers face every day in owning, managing and growing their businesses.
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