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  Washington Flyer
 
 
PUBLICATION
  Washington Flyer
CLIENT
  The Metropolitan Washington Airports Authority
dot PUBLISHER
  TMG
   

Client: The Metropolitan Washington Airports Authority

Circulation: 132,000

Frequency: 6x

Target:

Travelers and residents who fly to and from Dulles International and Ronald Reagan National airports

Client Objective/s:

  • The Metropolitan Washington Airports Authority published a magazine that was not being picked up by passengers and required a significant subsidy.

Execution:

TMG repositioned Washington Flyer and created a lively consumer magazine that promotes travel from Dulles and Reagan National, updates passengers on airport information, and informs travelers on what's new in Washington.

TMG also launched Arrivals Online and Arrivals Television. Arrivals Online is a touch-screen system used by thousands of people every month, instantly providing travelers with concise information about local transportation, restaurants, accommodations and other travel topics.

Arrivals Television offers travelers entertaining and informative programming while they wait for their luggage.

Results:

TMG's comprehensive media package has been a win/win for MWAA and its passengers, and no longer requires a MWAA subsidy.

 

 

 
   
The Custom Content Council (CCC) is the leading association for the custom publishing industry in the United States, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
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