Custom Content Has Best Year Ever
MinOnline
Monday, December 21, 2009
Steve Smith

That giant sucking sound you hear from your media budgets this year is probably the vacuuming of funds away from standard ad buys and toward custom publishing. Consumer and b2b magazines may have been on the ropes this year, but custom content had a record-setting 2009. (Read more here: http://www.minonline.com/news/13060.html)

Marketers spend record amount on branded content
B2B Online
December 18, 2009
Sean Callahan

New York—Marketers spent more on branded content in 2009 than in any previous measured year, according to a study, "The ContentWise and Custom Publishing Councils' 2009 Spending: A Look at How Corporate America Invests in Branded Content," released Thursday by the Custom Publishing Council. (Read more here: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091218/FREE/912189998/1092)

Custom Media Spend Rises to an All-time High
Publishing Executive
December 18, 2009

Marketers poured more money into branded content in 2009 than ever before, according to a study released by the Custom Publishing Council (CPC). The annual study showed that spending on branded content totaled $1.8 million per company, with 51 percent of that total being spent on print publications, 27 percent on Internet media and 22 percent on categories such as video or audio, which were measured for the first time this year. 2009 spending was double that of 2008 and the highest amount since the CPC began conducting the survey in 2003. (Read more here: http://www.pubexec.com/article/custom-media-spend-rises-all-time-high/1)