Montreal, Dec. 22, 2009 – Bombardier Aerospace, a leader in the corporate aviation industry, today announced it has selected Spafax Inc., one of the world’s leading creators of custom media, to produce Experience Magazine. This bi-annual lifestyle publication – which Spafax is set to re-launch in May 2010 – is distributed to Bombardier Business Aircraft customers, some of the world’s wealthiest and most influential individuals. Bombardier Aerospace manufactures the market-leading Learjet*, Challenger* and Global* business jets and offers fractional ownership services through Flexjet*. 

“We are proud and honored to have been selected by Bombardier to write, edit and publish Experience magazine globally,” said Katrin Kopvillem, Managing Director and Publisher at Spafax. “This client brings with it a crème de la crème demographic. We look forward to harnessing the global resources of our organization – both creatively and among our worldwide sales force – to create a magazine that will appropriately speak to the elite Bombardier customer, wherever in the world they may reside.”

“After a comprehensive review involving several agencies we are pleased to announce Spafax as our new publisher for Experience* Magazine.” said Danielle Boudreau, Director Public Relations & Communications at Bombardier Business Aircraft. “The magazine seeks to create a distinct connection with our readers by engaging them with authentic content that speaks to their lifestyle and experience in the world at large. We are confident that Spafax will produce a publication with the quality that our readers have come to expect.”

Experience Magazine focuses on unique travel, leisure, dining, shopping and upscale lifestyle stories and also highlights the innovations that have made Bombardier Business Aircraft a world leader.

About Spafax
Spafax is one of the world’s leading providers of custom media. Magazines published by Spafax include Air Canada’s award-winning enRoute and OnAir, as well as media for the likes of Mercedes Benz Canada, Fairmont Hotels & Resorts and Royal Jordanian, among many others. Spafax is generally recognized as one of the world’s leading suppliers of in-flight entertainment, custom media and advertising sales. Spafax is a part of the specialist media division of WPP, one of the world’s leading communications companies. For more information, please visit www.spafax.com.                                 

* Either registered or unregistered trademarks of Bombardier Inc. or its subsidiaries.

Information
Arjun Basu                                         
Spafax Canada Inc.                                                                                         
+1 514-840-5300