New Staffing and Compensation Study Shows
Increased Use of Specialists for Custom Content

New York, NY (September 25, 2008) –   A new study, “Staffing and Compensation: How Corporate America Staffs its Custom Publishing Endeavors”—conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management—shows that the task of producing custom publications is handled more by specialty staff (73%) – editors and designers – than by those in
communications roles.

“Custom media has become so sophisticated and spectacular, it is no surprise that the majority of companies are relegating their resources to specialists who are expert in producing top notch content,” said Lori Rosen, Executive Director, CPC.  “Companies also outsource to custom publishers who bring 360 degree integrated packages to the custom mix.”

Highlighted Survey Results:

Compensation Bumps: This year, communication and editorial titles had compensation bumps of 3.4% and 15.2% respectively, and design titles dropped 3.7%. There was an overall increase of 7.7% over last year.

Large vs. Small Companies: Large companies compensate custom publishing staff at a rate of 29% more than small companies. The largest gap in compensation is for individuals holding communications titles, with a differential of 58.3%.

For Profit vs. Non Profit: While for-profit businesses tend to pay staff at a higher rate than non-profit businesses, the pay gap narrowed by 9.2% in the past year.

Publishing Staffing Levels: Although companies have devoted nearly the same number of staff to custom publishing initiatives in the past three years, the trend is up a whopping 50.7% since 2000.

Staff Costs Allocated to Pubs: Combining wages and time expended, companies increased the amount of money they invested in staffing custom publishing projects in the last year.

The survey was conducted for the Custom Publishing Council in conjunction with Publications Management, the leading newsletter on information and research on the custom publishing industry.