BOSTON, May 15, 2008 — Customer engagement leader The Pohly Company announced today that it has launched fuelnet.com, a new product targeted to owners of growing businesses. The Pohly Company is expanding its marketing, publishing, sales, and customer service expertise into the mass market of small business owners, moving beyond the professional service markets it currently serves — large corporate brands, associations and publishers.

The FuelNet Web site revolves around the tagline “Marketing Smarts for the Growing Business.” Users can sign up for a free daily e-newsletter that focuses on one key content area each day, including topics like direct-mail marketing, online advertising, online brand building, customer relationship marketing, sales, customer service, and strategic communication. In addition, users at the site can subscribe to fuelNet Monthly, an eight page newsletter available in print and also as a downloadable PDF, and purchase white papers, special reports, and books to help them maximize their marketing opportunities and grow their business. fuelNet Monthly subscribers also have complete access to a library of high-quality content that’s updated regularly.

The Office of Advocacy reported that in 2006 there were 26.8 million businesses in the United States. Small businesses, those that are independently owned and employ less than 500 employees, make up 99.7 percent of that total. Sixty to eight percent of new jobs each year are created by small businesses and 52 percent of businesses are home-based.

Diana Pohly, President of The Pohly Company, said, “After doing research, we felt there was a real need for quality, Web-based tools that will help owners and managers of businesses of every size that want to grow, with a particular emphasis on small companies that are seeking to grow to the next level. We provide top-notch advice to large, successful companies, and it is a natural step for us to bring our expertise to a far larger market with very specific needs.”