David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book "World Wide Rave." His previous book, “The New Rules of Marketing and PR” is a number-one bestseller and is being published in 22 languages. He is a recovering VP of Marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over 30 countries on four continents. Check out his blog at www.webinknow.com.