Nic Covey, Director of Insights, is responsible for thought leadership at Nielsen Mobile, the world’s leading provider of consumer research to the telecom and mobile media markets. Nic previously led wireless and video game analysis for The Nielsen Company and his research on digital media and their natives has been widely quoted – from the Wall Street Journal to the Financial Times.

Before returning to Nielsen in 2005 to manage Nielsen’s analysis of sports sponsorships, Nic held roles in strategic research and marketing with HGTV and The Food Network, ESPN and Nielsen Media Research.

Nic holds a BA in History and Communication from Denison University in Ohio.