JOIN US FOR THE FIRST EVER
CUSTOM CONTENT CONFERENCE!
When:
March 9-11, 2008
Where:
Marriott New Orleans
555 Canal Street in the French Quarter
What:
The conference brings together marketers, advertisers, and custom publishers to network while debating and exchanging ideas for leveraging custom content in today’s digital marketplace.
Who:
The Custom Publishing Council presents a mix of industry experts including brand designers, trend prognosticators, corporate marketers and technologists.
CONTENT '08: RE-THINKING BRANDED CONTENT
NEW ORLEANS-MARCH 9-11, 2008
Sunday, March 9
6 PM
Opening Ceremonies/Reception
New Orleans Marriott
555 Canal Street in the French Quarter
Outside of the Riverview Restaurant - 41st floor
7 PM
Dinner
New Orleans Marriott
The Riverview Restaurant – 41st floor
Presentation by:
Patty Gay, Executive Director
Preservation Resource Center of New Orleans
On Post-Katrina New Orleans
Monday, March 10
8:30
Breakfast
New Orleans Marriott
Third floor
Mardi Gras Ballroom - Salon D
*Presentations will take place in Mardi Gras Ballroom – Salon E
9:00
Joe Duffy, Principal & Chairman, Duffy & Partners
Is it the design or the product? What role does design play in content and marketing? This design industry icon will share insights on branding programs across all platforms.
9:45
Robert Passikoff, Founder & President, Brand Keys
Amy Shea, EVP, Global Director, Brand Development Practice, Brand Keys
Thought leaders Robert and Amy share their insights on engagement, brand loyalty measurements and customization values.
10:30
Geoff Cook, CEO, myYearbook.com
From his dorm room to the board room in five easy lessons; creating a multi-million dollar social networking site.
11:15
Break
Mardi Gras Ballroom – Salon D
11:30
Kenneth Neher, Sr. Manager, Interactive & Relationship Marketing, GlaxoSmithKline
Hear how one of the world’s largest pharmaceutical companies develops print and digital custom communications for its packaged good products such as Aquafresh, Tums and Nicorette, to create consumer brand advocates.
12:15
Lunch
Mardi Gras Ballroom – Salon D
Sponsored by Fry Communications
1:30
Peggy Fry, SVP of Sales and Client Services, Clearspring Technologies
Pop Quiz: What is a widget? If you know the answer: Are they a part of your content strategy? Hear from Peggy, who oversees sales for the leading syndicator of widgets, about how you can integrate them into your custom content strategy.
2:15
Kent Nichols, Founder, Beatbox Giant Productions
Hear integrated marketing advice from the co-founder of the vlog “Ask a Ninja,” one of the top ten podcasts from iTunes, attracting 750,000 viewers a week.
3:00
Break
Mardi Gras Ballroom – Salon D
3:15
Michael Höflich, Managing Director, Forum Custom Publishing
Michael examines how Europe is thriving – and in some ways surpassing the U.S. – in digital communications, as well as a look at global trends in custom publishing.
4:00
Joseph Plummer, Chief Research Officer, Advertising Research Foundation
A rare talk with the man who coined the term “engagement.” Joseph explains why the shift to engagement matters; what we know about it; why it is so critical for custom publishers.
4:30
Cocktail Reception
Mardi Gras Ballroom - Salon D
Sponsored by Nxtbook
7:00
Dinner
Palace Café
605 Canal Street
(Located one half-block away from the New Orleans Marriott)
Tuesday, March 11
8:30
Breakfast
Mardi Gras Ballroom – Salon D
9:00
Anil Dash, Chief Evangelist, Six Apart
One of the pioneers on blog and web technology shares insights on the relationship between blogs and traditional media, business blogging and the future of social communication online.
9:45
Samantha Moore, Research Director, Ameritest
We all agree that branded entertainment has come of age, but how effective is it? You will learn what connects viewers with film and if and how advertisers benefit from branded films, and product integration.
10:30
David Polinchock, Founder & Chairman, Experiential Advertising
As the creator of Experiential Advertising™ programs, David will speak about creating experiences that allow consumers to interact with fellow consumers.
11:15
Domenic Venuto, VP and Client Partner, Avenue A | Razorfish
Everyone knows that the sure path to failure is putting your printed content online. Domenic has designed and built digital solutions for leading publishers including Conde Nast web properties Wired, Portfolio and LuckyMag. He will share how to translate and execute a successful online strategy.
12:00
Lunch
Mardi Gras Ballroom – Salon D
* This concludes the conference *
How:
1)
Register now for the Custom Content Conference!
Cost: $695 per person
Early-bird registration prior to January 31, 2008: $595.00
2). To pay by credit card, please fill out our authorization form and send it back via fax (212.255.8456) or mail to the address below. Checks should be made out to the Custom Publishing Council and sent to: 30 West 26th Street, 3rd Floor, New York, NY 10010. Please include the names of all attendees with your payment.
3). To book your room, please visit the Custom Content Conference registration area or call 1-888-364-1200 and use the market code of "CPCC". The room rate is $219/night.
4). The CPC has partnered with American Airlines: Get a 5% discount on airfare to the conference: promotional code: A7838BP
Conference cost includes:
Sunday night dinner with special guest from New Orleans
Monday breakfast, lunch and dinner
Tuesday breakfast
For sponsorship opportunities and availability, please contact Joe Pulizzi, CCC Sponsorship Director, at joe[at]junta42.com or 216-941-5842.
|
